You're spending $1,500-$3,000/month on Google Ads. You're getting calls from job seekers, DIYers, and tire-kickers instead of homeowners with a burst pipe who need a plumber right now. We fix that. Dedicated landing pages, call tracking, and campaigns built exclusively for plumbing companies.
We've studied the Google Ads landscape for plumbing companies. These three problems show up again and again.
Your homepage has your about page, your service list, your team photos, and a dozen links competing for attention. Someone searching "emergency plumber near me" doesn't need your company history — they need to call you. Google sees the mismatch, tanks your Quality Score, and charges you more per click. You pay extra for worse results.
We build a dedicated landing page for each plumbing service you offer — one page, one CTA, one goal: make the phone ring.
Broad match keywords are a budget sinkhole. Your ad for "plumber repair" is showing up when people search "plumbing apprentice jobs," "plumbing certification near me," and "how to fix a leaky faucet myself." Those are job seekers and DIYers — not customers. You need exact-match and phrase-match keywords targeting commercial intent only.
Exact-match and phrase-match keywords targeting homeowners who need a plumber right now. Plus aggressive negative keywords to block junk traffic.
Without call tracking, you're flying blind. You could be spending 80% of your budget on keywords that generate zero phone calls — and you'd never know. Your current agency sends you reports full of "impressions" and "click-through rates." Those don't pay the bills. Phone calls from people with a burst pipe who need a plumber now pay the bills.
Call tracking on every number. You'll see which ad, which keyword, and which landing page generated each call. Listen to every recording.
No long onboarding. No 90-day "ramp-up period." Here's exactly what happens.
Free. No obligation. We dig into your current ads, keywords, landing pages, and call data. You get a clear report showing exactly where money is being wasted, which keywords are eating your budget with nothing to show for it, and what needs to change. Even if you don't hire us, you walk away knowing more than you did.
Dedicated landing pages for each service you offer — emergency plumbing, drain cleaning, water heater repair, sewer line work. Each one is built to do one thing: make the phone ring. Targeted keywords that match what homeowners actually search for. Call tracking on every number so you'll know exactly which ad generated which call.
Weekly reports showing phone calls, cost per call, and which services are driving revenue. No vanity metrics. No hiding behind impressions and CTR. If we're not generating calls, you'll see it — and so will we. This isn't a black box. You'll hear every lead that comes in.
Fix them yourself or let us do it. Either way, stop wasting money.
Real data will appear here once your campaign is live. No vanity metrics — just calls, costs, and revenue.
Estimates based on 2025 plumbing industry benchmarks: $14 avg. CPC for optimized campaigns (blended keyword mix), 7% landing page conversion rate for dedicated service pages. Sources: LocaliQ, WordStream, ServiceTitan Marketing Benchmarks. Actual results vary by market, season, and competition.
Get a free, no-obligation audit of your Google Ads. We'll show you exactly where you're losing money and how to fix it. 15 minutes. No sales pitch.
Book Your Free Audit Now →Or call us directly: +61477256675 · contact@founderclose.com
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